Yumms 甜品店 | Kidz | 2024 | 俄罗斯

显示全部楼层 · 发表于 2024-1-26 07:25:24

Yumms | Showroom & dessert bar

Kidz - design studioDesigners: Anastasia Safianenko, Leonid Sobolev, Julia Anikina, Nikita VorontsovSupervision: Arianna Mikaya Visualisator: Tatiana KurochkinaPhoto: Varvara Toplennikova

Choice Studio — Branding AgencyCreative Director: Aleksey ZadorozhnyPackaging Design: Ksusha ShchigolevaCGI: Denislam FashievMotion: Alisa Tukshumskaya

The creator of the brand is Mark Rodovsky or already known to everyone as Marcelo Miracles His clothes are outrageous, ambiguous and definitely cause a buzz around

The brand began to gradually expand and the appearance of a showroom became a top priority

The brand already has its target audience ↓

Recognisable unique symbols. Colourful gravel, fur poufs, big velvet chair, recycled plasticIt was important to create something memorable, a little frightening in its extraordinariness, but at the same time comfortable for meetings with friends and spending time

Choice studio developed a graphic design reflecting the concept of the institutionDelicious packaging and filling

plan

60 sq.m space ↑

Hairy wall ↓

↑ Fridge with Branded beverages

↑ Outdoor sign

process ↓