K-Studio 推出LIKNON,力图寻找Metaxa品牌的根源。项目位于萨摩斯岛一个拥有百年历史的葡萄酒庄中。萨摩斯岛在高品质产品和酿酒方面有着丰富的文化和悠久的传统。为积极展望未来,品牌以怀旧的目光回首过去,赞美其起源与别具一格的产品,并凸显其最珍贵的组成部分——加强型麝香甜葡萄酒。
Aiming to connect the Metaxa brand to its roots, K-Studio presents LIKNON, located in a 100 year old vineyard in Samos, an island with a rich culture and a long tradition in high quality goods and winemaking. In order to positively project onto its future, the brand decided to take a nostalgic look back to celebrate its origins and unique product, and to highlight its most precious ingredient, the fortified sweet muscat wine.
▽项目概览© Claus Brechenmacher & Reiner Baumann
这个故事只能在这个同样古老的葡萄酒庄中讲述,而非其他任何场所。Spyros Metaxas在这里以萨摩斯特产麝香甜葡萄的芳香为基础,酿造了他珍贵的蒸馏酒。
This story could not be told in any other place than the very same ancient vineyard where Spyros Metaxas developed his precious spirits based on the fragrant notes of sweet muscat grapes, a specialty to the terroir of Samos.
▽项目俯瞰©Nikos Daniilidis
葡萄酒庄位于传统村庄Vourliotes的下方,高于海平面800米,盛行干燥的北风。庄园沿着山谷向下蔓延,坐落在一系列石壁支撑的高台上。通过收集并精巧地布置场地内的岩石,将斜坡驯服成可供种植的梯田,从而形成了这种丰饶的人造景观。
Spreading beneath the traditional village of Vourliotes, 800m from the sea level and subject to the northern meltemi wind, the vineyard sprawls down the valley on a sequence of stonewall-held plateaus. This man-made productive landscape was formed by collecting and artfully placing the rocks of the site in a manner that tamed the slope into terraces that could be cultivated.
▽石墙梯田景观©Claus Brechenmacher & Reiner Baumann
为了牢牢扎根于发源地,K-Studio提案沿石墙开辟出一条路线,整体嵌入围墙,来突出并保护梯田景观的主要特征。与建造一座建筑不同,他们在梯田山谷中用一些构造加以点缀,呼应并修补原有的地形,赋予游客以一场精心策划但又自发产生的感官体验。
In order to root firmly to these origins, K-Studio’s proposal aimed to accentuate and preserve the dominant feature of the terraced landscape by carving out a route along the stonewalls, and by embedding enclosures throughout. As opposed to creating a building, they peppered the terraced valley with structures that stitch onto, and take a cue from, the pre-existing topography in order to guide visitors through a curated, yet spontaneous experience of sensorial activations.
▽石墙细部©Claus Brechenmacher & Reiner Baumann
这个品牌之家的理念是让客人可以探索Metaxa酒的地理、价值、历史和遗产,包括提供葡萄种植环境的沉浸式体验,以彻底了解品牌的过去,以及品牌的方向。设计的使命是颂扬和强化这种身临其境的感觉,让人们享受Metaxa蒸馏酒那具有复杂芳香特征的独特品质。故事娓娓道来,从葡萄酒庄的生产过程到用户在精致餐桌享用美酒的整个过程,参观者被邀请探索葡萄园的方方面面。
The brief for a brand home that guests could visit in order to explore the locus, the values, history and heritage of Metaxa included the intention to offer an immersive experience into the vine’s environment for a thorough understanding of the past, as well as the direction of the brand. The mission of the design would be to celebrate and enhance the sense of being there to enjoy the unique qualities that distinguish Metaxa and make it a spirit so complex in aromas and character. The story tells itself as the visitor is invited to explore the different aspects of the vineyard, from the productive processes all the way to the user’s enjoyment of the goods that arrive at a well made table.
▽切入地景的阶梯入口©Claus Brechenmacher & Reiner Baumann
三个关键结构节点——每个都代表着旅程中一个突出的品质
Three key structures-checkpoints – Each representing a distinct quality in the journey
TOPOS(地点)是石墙上一个令人叹为观止的横断切口,是对连接梯田的原有路径台阶的诠释。通过深深地切入地景,参观者被带入地下,沿着台阶步入一个充斥着泥土气息的空间。该空间的一大亮点是可以通过定制的玻璃开窗目睹地形的横截面,在这里,人们可以看到植物在地下和地上的完整生长过程,根系和主体以及地形的层次都清晰地展现出来。风土的品质——产品的内在品质——如同展示在博物馆中一般彰显无遗。
TOPOS (place), a breathtaking transverse cut through the stonewalls, is an interpretation of the pre-existing paths and steps that connect consecutive terraces. Through a deeper cut into the landscape, the visitor is brought underground, stepping into a space filled with argillic smells of the earth. A highlight of the space is the cross section of the terrain through a bespoke glass opening, where one can witness the full growth of the plant, under- and over-ground, as roots and main body are revealed, along with the terrain’s layers. Here, the qualities of terroir – intrinsic in the quality of the product, become evident in a museum-like exposition.
▽延伸向地下的通道©Claus Brechenmacher & Reiner Baumann
▽透过定制玻璃窗可以目睹地形的横截面©Claus Brechenmacher & Reiner Baumann
第二站是CHRONOS(时间),这是果实采摘后陈酿过程中的关键因素。这一概念被转化为Metaxa酒窖,这里存放着特殊的酒桶用于酿造该品牌的独特产品。游客可以品尝到从新鲜葡萄到多年陈酿的演变过程,并了解其在色泽和口感上的不同特点。在这个充满迷人气味和质感的空间里,人们可以真切地体会到40年的感受与味道。
Second stop, CHRONOS (time), a key ingredient in the aging process of the fruit after the harvest. That concept was translated into a Metaxa cellar, where special casks are kept to develop the unique products of the brand. Visitors can taste their evolution through time and get to know the differentiated characteristics in color and taste, from the fresh grape up to years of fermentation. It is a space where one can actually sense what 40 years may feel or taste like, in a space filled with mesmerizing smells and textures.
▽通向地下空间的坡道©Claus Brechenmacher & Reiner Baumann
▽空间概览©Claus Brechenmacher & Reiner Baumann
▽细部©Claus Brechenmacher & Reiner Baumann
最后一站是Metaxa酒吧,一个放松并品尝品牌最优质蒸馏酒的地方。一个悬挂着藤蔓编织凉棚的室外露台让这种体验臻于完善。在这里,慷慨提供了萨摩斯岛的美味佳肴,展现了更广泛的手工工艺品文化和Metaxa美酒欢宴的氛围。
The final stop is the Metaxa Bar, an area to relax and sample the brand’s finest distillations. The outside terrace complements the experience, with its hanging pergola, woven with vines, where delicacies of Samos are generously served in order to showcase the broader culture of the handmade-craftsmanship and conviviality that infuse the Metaxa spirit.
▽凉棚室外露台©Claus Brechenmacher & Reiner Baumann
步道散布在葡萄酒庄的地上和地下,靠近所有构成风土的元素,这些特殊条件决定了土壤和植被。在整个旅程中,建筑以不同的构成形式围绕访客出现——在下面、上面或旁边——与酒庄的环境巧妙地交织在一起。现存的起伏的石条语言被延伸到内部空间和庭院,通过逐层调整其大小和存在,巧妙地融入周围环境。通过采用在萨摩斯岛发现的原始叠石工艺,K-Studio成功地在几何与材料上重现了景观的自我生长特征,从自然和传统的种植景观中借鉴粗糙和动感,从而与山谷融为一体。
The walkthrough unravels among the vines, both above and underground, close to all the elements that compose the terroir, the special conditions that define soil and plant. Throughout the journey, the building is present in different configurations around the guest – under, over, next to – subtly woven into the vineyard surroundings. The existing language of undulating stone ribbons is extended to embrace interior spaces and courtyards that stitch subtly to their surroundings, simply by gradually modifying their scale and presence. By employing the original craftsmanship of stone-stacking, as seen in Samos, K-Studio managed to recreate the spontaneity of the landscape in geometry and materiality, blending into the valley with a roughness and dynamic borrowed from the natural and traditional productive landscape.
▽步道©Claus Brechenmacher & Reiner Baumann
石墙通过拥抱山谷的必然本质来组织并引入秩序,当访客走出Metaxa酒吧时达到了一个意想不到的顶峰,一个超现实主义时刻:一个露台悬浮于地面之上,游客从黑暗的地下酒窖中穿过并离开,走向前方明亮壮丽的海景。这种轻盈和振奋的感觉为游客增添了非凡的体验。
As the stonewalls organize and bring order by embracing the inevitable nature of the valley, they reach an unexpected crescendo, a moment of surrealism by the time the visitor exits the Metaxa bar: one of the terraces hovers over the ground, allowing for a passage and exit from the dark, underground cellar, towards the light and the dramatic view to the sea in front. This sense of lightness and uplift adds to the extraordinary accents the visitor gets to experience.
▽Metaxa酒窖©Claus Brechenmacher & Reiner Baumann
▽壮丽的海景©Claus Brechenmacher & Reiner Baumann
在LIKNON项目中,葡萄藤是主角,传统的建筑概念被分解成围绕葡萄种植地的穿行和探索。与其说它是一座建筑,不如说它是一个景观,访客可以漫步在葡萄诞生地的周围和地下,并潜入地下,通过互动体验和一系列感官活动了解品牌的历史。LIKNON项目与基菲萨的建筑体验一道,不仅展示了Metaxa酒的起源,还通过实验性新产品和新做法,以及当与本地美食一起摆上餐桌上时对饮品质地的兴奋探索,展现了Metaxa制造流程的不断超越自身的延续和扩张。
In LIKNON, the vine is the protagonist, and the traditional concept of a building dissolves into a walkthrough and an exploration around the vine’s habitat. Rather than a building, it is a landscape, where the visitor wanders around and under the vines’ birthplace, and submerges underground in order to get in touch with the history of the brand through an interactive experience and a series of sensory activations. Together with the experience in the Kifisia premises, LIKNON showcases not only the origins of Metaxa, but also the continuation and expansion of its production circle beyond its limits through experimental new products and practices, as well as the exciting exploration of the drink’s textures when it is found on a table with local goods.
▽石阶细部©Claus Brechenmacher & Reiner Baumann
▽轴侧分解图© K-Studio
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