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TOWN.CO I 堂口
CHAPTER.1 INTERIOR
“堂口”位于成都量子光，面朝滑板公园广场，年轻人聚集在这里滑板、单车、街舞、说唱，是市中心一处充满年轻活力的街区，其地理位置毗邻太古里商业圈及大慈寺，传统与现代在这里碰撞交融。“堂口”一词原指在古时民间的组织或者帮派，现多指为了祭祀、结拜或者某种民间活动而聚集起来的某个地点。品牌方将“堂口”看作追逐街头文化的先锋青年聚集地，以自助式啤酒吧的全新运营模式为新青年社群营造随性惬意的社交空间。"TOWN.CO" is located in Chengdu Liangziguang, which faces the Skateboard Park Square, where young people gather for skateboarding, cycling, street dancing and rap. And it is a vibrant neighborhood in the city center. Located close to Taikoo Li business circle and Daci Temple, it is a place where tradition meets modernity . The term "TOWN.CO" originally refers to a folk organization or gang in ancient times. Now it mostly refers to a place gathered for sacrifice, worship or some folk activities. The brand regards "TOWN.CO" as a pioneer youth gathering place chasing street culture, and creates a casual and comfortable social space for the new youth community with the new operation mode of self-service beer bar.
Oriental Cyberpunk
聚集在堂口的年轻人有自己的信仰，敢于突破自我，仿似现代社会的“江湖儿女”，这样关于堂口的画面便不难想象，设计雏形也由此产生。MOJO STUDIO为项目拟定关于“传统文化在未来社会保留状态”的设计命题，进行了一次Ancient Oriental Civilization和Cyberpunk的融合尝试，项目整体以传统中式对称的建筑结构作为设计基底，将典型的中式建筑造型类如：飞檐、格栅等元素应用其中，削弱了传统建筑本身的严肃与沉重，大屋檐下形成的半开放空间让凝固显得欲动。The young people gathered at TOWN.CO have their own beliefs, dare to break through themselves, and look like the "sons of the earth" in modern society. In this way, it is not difficult to imagine the picture of TOWN.CO, and the design prototype is also produced. MOJO STUDIO formulated the design proposition of "the state of traditional culture in the future society" for the project, and made a fusion attempt of Ancient Oriental Civilization and Cyberpunk. The whole project takes the traditional Chinese symmetrical building structure as the design base, and applies typical Chinese architectural modeling elements such as cornices and grilles to it, which weakens the seriousness and heaviness of the traditional building itself, and the semi-open space formed under the large eaves makes the solidification seem to move.
古建筑的构架上大量使用了体现现代科技的材料和灯光，在外立面的大面积透明LED屏幕，让在屏幕后面跑动的灯带隐隐约约显露出来，通场使用的灯条根据时间段变色，让东方感更具神秘性，同时对应功能至上的cyber世界中随处可见的全息影像。碰撞融合的表现形式打破了常规“传统”或“未来”给人的固定印象，并创造了独特并多重的体验感。Materials and lights reflecting modern science and technology are widely used in the framework of ancient buildings. The large transparent LED screen on the exterior facade makes the light belt running behind the screen vaguely visible. The light strip used in the general field changes color according to the time period, making the sense of Oriental more mysterious, and corresponding to the hologram that can be seen everywhere in the functional cyberpunk world. The expression of collision breaks the fixed impression of conventional "tradition" or "future" and creates unique and multiple experiences.
CHAPTER.2
GRAPHIC堂口TOWN.CO地处毗邻成都大慈寺量子光滑板广场，是新旧文化地缘关系碰撞融合催生出的，热爱街头文化的先锋青年聚集地。「功夫武侠 I 东方龙虎 I 街头江湖」是自助式酒吧品牌 堂口TOWNCO 视觉符号的关键词。TOWN.CO is located in the Liangziguang skateboard square adjacent to Daci Temple in Chengdu, which is a gathering place for Pioneer young people who love street culture born from the collision and integration of new and old cultural geographical relations. "Kung Fu swordsman I Oriental Dragon and tiger I Street underworld" is the key word of the visual symbol of self-service bar TOWN.CO._______LOGO中文字体以对称体块作为基础，将传统中文字的笔锋细节扁平化，使其具有东方赛博的韵味。英文保留衬线字体的粗细比例，同样的体块形态增加机能感的同时与中文字体搭配形成整体感。LOGO of chinese fonts are based on symmetrical blocks, and flatten the stroke details of traditional Chinese characters, making them have the charm of oriental cyberpunk. English fonts retain the thickness ratio of serif fonts, maintain the same block shape, increase the sense of function, and form an overall sense with Chinese fonts.
平面设计以「龙｜虎」两个极具东方意味的代表元素作为核心视觉表现，将饮酒、炼丹、捻串等元素谐趣化作为辅助插图排版，跳脱出传统插画表现突出主KV的方式，使每一个图标层级平等，令其独立呈现时有单独表达的含义，并列排版时依据位置关系传达另一些趣味。相斗的龙虎头戴斗笠，手持球棒和扳手，既是争堂口江湖游侠也是滑板机车乐园里表现自我的年轻人，相较之下的电光火闪共同营造了堂口空间设计调性的赛博感，契合整体项目关于“传统文化在未来社会保留状态”的设计概念。The graphic design takes the two representative elements of "dragon and tiger" with great Oriental meaning as the core visual expression, and takes the fun of drinking, alchemy, twist string and other elements as the auxiliary illustration layout, which jumps out of the way of traditional illustration performance to highlight the main KV, so that each icon has equal levels and has a separate meaning when presented independently. And in parallel typesetting, it conveys other interests according to the positional relationship. The fighting dragons and tigers wear hats and hold bats and wrenches, which are not only the rangers fighting for TOWN.CO, but also the young people who express themselves in the skateboard and motorcycle park. In contrast, the lightning flashes together create a Cyberpunk sense of tonality in TOWN.CO space design, which is in line with the design concept of "the traditional culture will remain in the future society" of the whole project.
CHAPTER.3
MOTIONS将品牌平面视觉元素与武侠功夫及潮流街头的影像片段糅合并进行再设计，赋予画面趣味诙谐的表现以营造独特的视觉氛围，同时也明确的传递出堂口关于街头东方赛博的核心概念。The graphic visual elements of the brand are combined with martial arts and trendy street images and redesigned, which not only gives the picture a funny and humorous performance to create a unique visual atmosphere, but also clearly conveys the core concept of Tang Kou's Oriental cyberpunk.
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- 项目名称：TOWN.CO I 堂口
- 设计方：MOJO STUDIO
- 室内总设计师：Mojo Wang I 大雄
- CAD设计师：刘航
- 平面设计师：鲍Bao I Vistar
- 插图：元也 I Vistar I 点点
- 运动设计师： Will I Huey I PD
- 灯光：欧未照明设计 I Oway Lighting
- 摄影：形在建筑空间摄影-贺川
- 地点：成都市太古里大慈寺路15号量子光滑板广场旁
- 面积：543.0m²
- 年份：2021
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发表于 2021-11-2 04:22:37
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