健身不仅仅是一种对身体的锻炼,同时也是一段强化心灵的旅程。总部位于英国的健身房品牌1Rebel,以这种超前的健身理念一举颠覆了国际健身行业,并通过沉浸式参与以及深度运动体验打动了众多追求身心同步更新的健身爱好者。
Exercise is more than just a physical journey, it’s a psychological one too. It’s a philosophy that UK-based fitness concept, 1Rebel, has used to disrupt the international fitness industry and speak to the heads and hearts of gym-goers seeking physical renewal through deep experiential engagement.
▼接待区,reception area © Willem-Dirk du Toit
受到1Rebel委托,Foolscap事务所承接下了首家澳大利亚1R健身房的设计任务。该健身房位于墨尔本South Yarra区。通过与1R进行的一系列品牌理念研讨会,Foolscap事务所深入理解了1R所提倡的锻炼心灵的理念,并将这种心灵之旅转化成一种具象的设计语言,在感官上激励前来的健身爱好者,从而帮助他们更好地完成健身的过程。
Foolscap Studio was engaged by 1Rebel to design its first Australian destination, ‘1R’, located in South Yarra, Melbourne. Through a series of brand immersion sessions with 1R, Foolscap studied the psychological journey of exercising, translating this into a fit-out that sensorially inspires the individual, and aids them on their journey of physical renewal.
▼休息区,resting area © Simon Shiff
“人们在运功前、运动中与运动后都会呈现出不同的心理状态。当你进入健身房时,你仍然处于面向公众的状态。向外界展示更好的“自我”,正是人们努力健身的内驱动力。而真正健身的过程则是一个更加内化的过程,它将是极为私密的、与外部世界隔绝的。当人们完成锻炼的目标时,将会收获令人愉悦的成就感。”
—— Foolscap创始人Adèle Winteridge
“There is a psychological state that you enter before, during and after you exercise. As you enter the fitness studio – you are still in public-facing mode, the ‘self’ you show to the world. This is the phase in which you are building up to the moment, The act of exercising is a much more internalised process – private and disconnected from the outer world. And then, once you’re through it, there’s the euphoria of achievement. ”
—— Foolscap’s Founding Director, Adèle Winteridge
人们将通过底层的接待空间进入健身房,明亮的灯箱让人们清晰地意识到这里是一个“地上世界”。接待台与果汁吧台由一系列蜂窝状模块构成,灵感源自人体细胞的组成结构。在这里,晶莹的玻璃砖被灯光照亮,营造出一种富有纹理感的灯光氛围。
Entrance into 1R is via a ground-level reception – a ‘world above’ that manifests as a light box. The reception desk and juice bar is constructed as a series of cellular modules. A nod to the cellular make-up of the human body. Here, illuminated glass bricks create an atmosphere of textural light.
▼果汁吧区,juice bar area © Willem-Dirk du Toit
▼吧台细部,detail of the counter © Simon Shiff
通过悬挂的照明网格,“人体细胞”主题呈现出一个新的维度。一系列镜面被巧妙地固定在墙壁上,数次的反射创造出一种无限的空间氛围。这种设计旨在提高顾客的消费体验,吸引他们驻足停留,或是在果汁吧休憩片刻,享用新鲜的蛋白奶昔与咖啡。
The cellular motif takes on a new dimension through the suspended lighting grid. Cleverly placed wall-mounted mirrors put the vision on repeat, creating an infinite horizon of cells. This serves to heighten the experience for patrons, enticing them to pause and purchase fresh protein shakes and coffee from the juice bar.
▼1Rebel标志性的标语灯板,1Rebel’s iconic slogan light board © Willem-Dirk du Toit
▼空间细节,detail © Willem-Dirk du Toit
楼梯引导着顾客们向下进入黑暗的地下深处。这里被称为健身房的“地下世界”。一种与世隔绝的感觉充满了整个空间,内化的健身体验便由此开始。
Patrons transition down through the stairwell and into the dark, subterranean depths of the basement level. This is the world below. A sense of seclusion abounds, and the internalised experience begins.
▼楼梯,the stairwell © Willem-Dirk du Toit
健身室和浴室区沿着中央走廊两侧排布。为了营造出更为沉浸的运动体验,健身室的门都是关闭起来的,将室内空间与外部隔绝。
Located along a central corridor are the exercise studios and bathroom zones. Envisaged as immersive chambers of exercise, the studios sit behind closed doors, insulated from the outside world.
▼中央走廊,central corridor © Simon Shiff
▼健身室入口,entrance of the fitness studio © Simon Shiff
“动感十足的背景音乐能够提升人们对空间的体验。当人们进入健身室时,就会听到强烈的背景音乐,这些音乐是专门针对健身运动设计的,旨在营造沉浸式的健身效果。”Adèle解释说,“‘恢复活力’区域或更衣室将会与健身区形成鲜明的对比,在那里,古典的背景音乐会让人们平静下来,慢慢感受身心的放松与变化。”
“Heightening your experience of these spaces is a complex soundscape,” says Adèle. “As you enter into the exercise studios you’re met with the powerful intensity of music designed to fuel your workout experience. This sits in contrast to the ‘Rejuvenate’ zones, or change rooms, where a classical soundscape lulls you into calm. It feels transformative.”
▼私密的灯光氛围,Intimate lighting atmosphere © Simon Shiff
▼全身心沉浸式健身体验,Full Fitness Immersion © Simon Shiff
▼拳击室,Boxing chamber © Simon Shiff
▼灯光与背景音乐营造沉浸式健身体验, Lighting and background music create an immersive fitness experience © Simon Shiff
材料是“恢复空间”设计的关键,它将给人一种反乌托邦或未来主义的感觉。聚碳酸酯板带来原始的工业风格,而天然拉丝不锈钢、金属网,以及压花铝板既引人注目又带来出乎意料的惊喜感。再加上从后部被照亮的明黄色塑料窗帘,整个空间彰显出一种启发灵感的功能主义风格,为健身房添加了一个全新的戏剧性转变。
Materiality was key in creating the Rejuvenate zones, which feel both dystopian and futuristic. Raw, industrial finishes of polycarbonate cladding, brushed and natural stainless steel, metal mesh and chequerplate aluminium sheeting feel unexpected and yet highly compelling. Combined with details like the yellow butcher’s curtain, illuminated from behind, they evoke a sense of inspired utilitarianism: a clean slate for dramatic transformation.
▼更衣室,change rooms © Simon Shiff
▼材料是“恢复空间”设计的关键,Materiality was key in creating the Rejuvenate zones © Simon Shiff
▼天然拉丝不锈钢、金属网以及明黄色塑料窗帘,Natural brushed stainless steel, metal mesh and yellow butcher’s curtain © Simon Shiff
▼未来主义与工业风格的融合,A fusion of futurism and industrial style ©Simon Shiff
“1R热衷于为客户营造体验空间,他们利用每一座国际城市的位置优势并结合该城市与场地的特点创造出独一无二的健身房。对于1R来说South Yarra分店是一个追求创新的完美机会,在本项目中,他们可以做一些不同的事情、尝试一些新的想法,在保持叛逆精神的同时完成品牌的重塑。”
“1R is passionate about building experiential spaces for their clients, and they use each of their international locations to create destinations that are unique to the city and site. 1R South Yarra posed the perfect opportunity for our client to do something different, play with new ideas, and reinvent themselves while staying true to their rebel brand.”
▼浴室隔间,The bathroom stall © Simon Shiff
▼平面图,plan © Foolscap Studio
- Design: Seven months
- Build: Seven months
- Project completion: Jan 2021
- Design Team:Adèle Winteridge (Director) 、Emily Minchin (Project Lead)、 Aaron Shipperlee
- Builder: FDC
- Lighting: Sphera Signage / Way
- finding: BMG Audio
- Visual: ONQ Digital
- Project Manager / Gym Consultant: Fitwork Group
- Photographers: Simon Shiff & Willem-Dirk du Toit
- Materials :Acoustics: Autex / Expanded metal mesh: Locker Group / Glass blocks: Glass Brick Company / Polycarbonate: Ampelite / Rubber flooring: PLAE / Laminate: Laminex & Benchtop City / Reconstituted stone: WK Stone / Tiles: Perini Tiles
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