BIO MY BIO caféYear: 2020Location: Saint-Petersbur, RussiaPhotos by: Sergey MelnikovArea: 304м2Bio My Bio is much more than just a café. This is Matilda Shnurova's new project which representsa hybrid of a restaurant and an art object dedicated to the growing awareness of today.INSPIRATIONThe restaurant concept was inspired by the projects that involve light coloristics and a foliage patternplay. This includes the light installations by James Turrell which inspired rapper Drake to create the sceneryfor one of his most popular music videos, and the compositions by Olafur Eliasson that bringtogether art, science and natural phenomena.
As for the floral motifs, they were inspired by GUCCI campaigns and numerous paintings offlowers by Jonas Wood, a contemporary American artist.
The result of mix of these reference motifs is a space-embodied voluminous foliage pattern in theform of huge leaves that the restaurant hall decorated with. When entering the venue, guests getimmersed into a totally surreal atmosphere which can at times evoke a feeling of fairy-tale-likeunreality of everything around them. Visitors may feel being conveyed to the Thumbelina tale,which is prompted by one of the numerous Easter eggs veiled as part of the project.CONCEPT
THEN
NOW
The leaves were created by the Mariinsky Theatre's decorators – people who see fairytales as a second reality. Owing to the designer-created art objects, the restaurant has gained a highpopularity on Instagram, which is highly important for such audacious projects as Bio My Bio.
The idea of environmental friendliness that we have introduced into the interior is not constrainedto reusing a certain amount of plastic. The more important idea for us was to popularize theconcept of reusing and recycling through creating an example demonstrating that this can beincredibly beautiful.
The second important aspect of the project was light coloristics. Originally, all the walls in therestaurant are light grey and neutral. The varicoloured backlighting envelops the entire space andtransforms it according to the desired mood.
The dimmable coloured light is reminiscent of a modern art museum or of Kanye West's musicstudio.
As a result, we created an utopia together with Matilda, a fascinating fairy tale and an environmentalmanifesto.
In the issue of this collaboration, we managed to create not just an interior within the availablespace, but an unparalleled visual attraction that captivates a visitor with any contemplated detailand serves as a perfect embodiment of the conceptual design of the venue and its cuisine.
The idea of environmental friendliness that we have introduced into the interior is not constrainedto reusing a certain amount of plastic. The more important idea for us was to popularize theconcept of reusing and recycling through creating an example demonstrating that this can beincredibly beautiful.
The atmosphere within the project creation was vibrant all the way, absorbing in terms of itscomplexity, vividity and entwinement of motives.
The format of the restaurant is aimed at young people who follow the latest trends in nutrition andhealthy lifestyle. The menu is completely free of sugar, gluten and lactose - a challenging solutionfor the restaurant industry. At the same time, the cuisine concept is delicious daily meals at areasonable price.FOOD
DRINKS
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发表于 2021-6-15 03:24:47
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