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Indre by Nikolai Kotlarczyk for Rakumba is a nostalgic but contemporary lighting collection that pays homage to the city of Copenhagen.
Indrea Pendant Cluster, Black & Forest Green Marble.
Indre Linear Light, Golden & Oak Finish.
“Indre captures that unique feeling of Copenhagen’s historic city centre. A prominent feature is its streetlights suspended from buildings to allow for foot traffic, bikes and cars,” explains Nikolai. “Indre captures that connection between lighting and architecture and brings it into the interior architect’s spatial environment.”
2020 has been a prick of a year for many. And while some have retracted and stayed idle, others have used it as an opportunity to – no, I’m not going to say pivot (the most overused-to-the-point-its-become-quite-sickening word of 2020?) but rather, come up with alternative ways to get on with it.
Case in point, Australian lighting company Rakumba had very different plans for their year of international product launches, starting with a big activation planned for Milan, but by now we all know how that story ends.
As Australia’s oldest international lighting brand (they turned 50 this year!), Rakumba has a strong history of collaborating with established and emerging Australian designers. Led by managing director Michael Murray, this year, despite COVID challenges, the team brought two new collections to the market – Metropol by Sebastian Herkner and Indre by Nikolai Kotlarczyk – with another one by Tom Fereday currently in the works.
So how does one go about landing a gig with a high profile international designer like Sebastian Herkner? What were some challenges, opportunities, a-ha moments? And what was it like working with an emerging designer Nikolai Kotlarczyk? Truth be told, I planned to write this article very differently from the start. I put a few quick questions to Michael for some extra comments, but he came back with too many pearls of wisdom that were too good not to use almost exactly as they were. So I thought it was best you heard it straight from the horse’s mouth.
Read on for Michael’s behind the scenes insights on bringing two collections to market with a sneak peek of what’s to come next year. He also discusses Rukumba’s collaboration with a South African digital artist, Alexis Christodoulou, on a series of “Surreal Interiors Inspired by Australian Landscapes” which were commissioned pre-COVID, and have now become an on-point way to communicate a coherent design vision for the brand’s latest collections.
See more from Rakumba on Yellowtrace.
Indre Table Lamp, White And Nero Marquina.
Dana: 2020 has thrown a pretty major spanner, to say the least. How has Rakumba been affected this year and what’s been your subsequent approach to product development and collection launches?
Michael: Hah – this will resonate with you Dana – no travel for an entire year. If I’d known that at the start of this year, I’m not sure I would personally have been able to cope. From the relaxation of a house on the coast of Queensland at the start of January, I booked a trip to China for our designers to review manufacturing for a large bespoke project and a series of meetings with Stellar Works for our collaboration in Milano, a trip to Germany for Light+Building, the most important international lighting trade fair, and of course Milan for design week where we had planned a team of people to work on our exhibit as well as meetings with our international agents and dealers. Within the space of about two weeks, those three trips were cancelled – and our entire marketing strategy for the year was turned on its head.
People talk lots about ‘pivoting’ – I hate the word – for us, the epidemic has reinforced more strongly than ever that our ‘why’ – “making beauty” is right for me and for my amazing team. So we haven’t pivoted, instead, we’ve built on our core. And whilst it’s been an exceptionally stressful year navigating through all the Covid-related changes, it’s also given us time to take a much-needed deep breath, focus on our local market and on the energy we all get from new product releases, and perhaps be less thinly spread across what we’re working on both in Australia and internationally.
Indre Pendant Cluster, Black & Forest Green Marble.
Indre Four Lights, Black & Forest Green Marble.
Mr Nikolai Kotlarczyk, the designer of the Indre collection.
Indre Table Lamp, Gold & Classic White Travertine.
Your latest collection Indre comes via a collaboration with Nikolai Kotlarczyk, an emerging Copenhagen-based Australian-born designer (and one of the OG Yellowtrace contributors, btw!). Nikolai, by comparison, is a lot less experienced than someone like Sebastian. How did the process of working with him differ to the one with Sebastian? What were some of the challenges and opportunities presented by this partnership?
One of the most rewarding things we find working with emerging designers is that we’re able to deliver highly sophisticated design, both aesthetically and technically, that draws from the designer’s freedom of expression merged with Rakumba’s depth of experience in commercialising lighting collections internationally.
As an Australian expat with Polish heritage now living in Denmark, Nikolai brings a rich cultural mix, manifested in his nostalgic love of narrative, decoration and colour. Rakumba’s design studio is also strongly driven by narrative and emotional connection, and brings deep aesthetic, technical and production design experience. Nikolai’s natural chutzpah and freedom of thought together with Rakumba’s structured design and R&D processes, and our commercial experience, created a fantastic melting-pot from which to draw something entirely new.
Rakumba were involved right from the start, workshopping several initial concepts with Nikolai prior to the final concept being developed. Once the concept was locked in, an intensive R&D effort working with glass, stone and metal craftspeople was required to deliver a single product collection where each component is technically difficult to create – the glass proving near impossible to manufacture before a final breakthrough that allowed Indre to come to fruition.
Both Indre and Metropol have been reimagined by Cape Town-based Alexis C Studios who placed them in context of surreal interior landscapes. Can you talk a little about your collaboration with Alexis? How did this come about, and what was the brief you gave?
As a team of designers and creatives ourselves, we’re long term admirers of other creatives – particularly those at the top of their game. When it comes to creating beautiful images to use as the backbone of our marketing campaigns, in our last several campaigns we’ve been privileged to work with some of Australia’s best in terms of photography (Haydn Cattach) and styling (Marsha Golemac). Dana, you said it perfectly in your Yellowtrace article earlier this year about next generation 3D renderings – “Perhaps the real reason we see the rise of these fantastic and surreal digital realities is our collective desire for visual escape through a new kind of immersive imagery, coupled with an insatiable appetite for what’s new and what’s next.” This perfectly encapsulates our thinking – we wanted to do something very new to launch our 2020 collections, creating images that are desirable artworks in themselves, works that are not just about our products.
We’ve been following several top international digital artistic studios for some time now, and had been long term admirers of Alexis’ work. He happened to be in Australia last Christmas, so it was one of those ‘meant to be’ calls when we first made contact. We worked closely together as Alexis developed the artistic direction, together coming up with the narrative “Surreal Interiors Inspired by Australian Landscapes”. Then Alexis performed his magic to create this amazing suite of images. We couldn’t be more thrilled with the results.
Indre Collection by Nikolai Kotlarczyk for Rakumba. Visualisation by Alexis C Studios.
Finally, you have a third collection currently in the works, created in collaboration with the darling of the Australian product design scene, Tom Fereday. I know you probably can’t disclose too much at this stage, but can you share some key ideas explored in this collection and what we can look forward to once it’s launched in early 2021?
This is Tom’s third collection with Rukumba, embodying his signature design ethos of honest materials. Dubbed Kimu, the new collection explores the mesmerising depth and intricacy of monolithic glass sculptures. Inspired by the way Fresnel lenses transmit and refract light, Kimu heroes the material’s visual purity, clarity and liquidity.
Cast in solid lead-free optical glass and then finished by hand, the collection combines this premium glass craftsmanship with an ultra-slim, diffuse light source of exceptional colour rendering quality to create an object truly designed to last a lifetime.
Kumi Lighting Collection concept by Tom Fereday. The minimalist round and lozenge forms are pure geometry; brought to life by the playful reflections of internal steps that can be mounted facing outwards or inwards presenting two totally different optical effects. Kumi is presented as a table lamp or wall sconce and will be available early in 2021. - 转载自：Yellowtrace
- 语言：English
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发表于 2020-10-8 01:37:42
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