变身后的国民奶茶CoCo，你更爱了吗？

变身后的国民奶茶CoCo，你更爱了吗？

变身后的国民奶茶CoCo，你更爱了吗？

艺术中的留白，赋予了人们以无限遐想的空间以及回味无穷的意境。而生活也同样需要忙里偷闲，才能更恰如其分地体会人生的惬意与惊喜。当纯粹的白邂逅新鲜的橙，即是一家充满创想与活力的奶茶店。

The blank space in art endows people with infinite reverie space and endless aftertaste. And life also needs to steal a little leisure from the rush of business，in order to more appropriately experience the comfort and surprise of life. When the pure white meets the fresh orange，it is a milk tea shop full of creativity and vitality.

作为第一批打入内地市场的台湾奶茶品牌，CoCo在其消费市场已经形成了很稳固的品牌印象。因此，本案的設計核心就是要颠覆消费者对CoCo的原有印象，营造强烈的对比的同时，也让亲民的CoCo在消费体验方面得到超预期的升級。

As the first batch of Taiwan milk tea brands to enter the mainland market，Coco has formed a very stable brand impression in its consumer market. Therefore，the design core of this case is to subvert the original impression of consumers on Coco，creating a strong contrast，at the same time，let the people-friendly coco get an unexpected upgrade in the consumption experience.

本项目处于商场转角位置，可用面积十分有限。設計師根据店铺的功能划分出零售区、餐饮空间区、营业区、员工操作区以及商品展示区等多重区域，并通过对几何造型与空间美學的应用与表达，用趣味的思维转化成场景空间环境的组合场景。

The project is located at the corner of the shopping mall，and the available area is very limited. According to the functions of the store，the designer divides the retail area， catering area，business area，employee operation area，commodity display area and other multiple areas. Through the application and expression of geometric modeling and space aesthetics，she uses interesting thinking to transform into the combination scene of indoor environment.

弧形的门面采取全开放式設計，最大限度地与商场中来往的客人产生互动。曲线与直线的融合拉升着空间感，打造時尚简约的观感体验。

The arc-shaped facade adopts the full open design，which maximizes the interaction with the customers in the shopping mall. The integration of curve and straight line enhances the sense of space，and creates the visual sense of fashion and simplicity.

场景空间摒弃了隔断的层次分割，最大程度上利用灯光和空间结构，去塑造一个時尚、多元、通透的新型茶饮店。設計師通过运用大量干净整洁的水磨石来做软装设计，既保证了空间的通透和明亮，又增加了简约纯粹的视觉效果。辅以造型奇特的灯具，在平静且克制的语境中，注入个性鲜明的美學情趣，从而营造出活泼轻快的空间氛围。

Instead of setting up partitions to divide the area，the interior makes the most of the lighting and spatial structure to create a fashionable，diversified and transparent new tea store. The designer uses clean and neat terrazzo to decorate，which not only ensures the transparency and brightness of the space，but also increases the simple and pure visual effect. Accompanied by lamps with unique shapes，injecting the distinctive aesthetic temperament and interest in a calm and restrained context， building a lively and brisk space atmosphere.

营业区打破了传统对于柜台的定义。既增加了空间的开阔感和趣味性，又能营造出热闹的消费氛围，同时还暗合了结构的衔接特性。

The business district breaks the traditional definition of the counter. It not only increases the sense of openness and interest of the space，but also creates a lively consumption atmosphere and implies the cohesion of the structure. The dining area also uses the element symbol in the space，forming a fashionable and simple seat，bringing a new urban stronghold for the customers that integrates modern and traditional elements.

餐饮空间区同样沿用了品牌主视觉及其衍生出来的元素符号，高低错落的几何关系，在空间中自由重叠、穿插，组成了時尚简洁的桌椅。素净的基底色彩与丰富体块感为空间形态增添了一丝活泼的跃动，调节氛围的同时，极大程度地增强了品牌的辨识度，为消费者带来了一个现代与传统元素交织融合的城市新据点。

The catering area also uses the brand‘s main vision and its derived element symbols， the geometric relationship of high and low scattered，and freely overlaps and intersperses in the space，forming fashionable and simple tables and chairs. The pure base color and rich block sense add a lively rhythm to the space form，while adjusting the atmosphere，it greatly enhances the brand identification，and brings a new urban stronghold with modern and traditional elements interwoven and integrated for consumers.

艺术造型和品牌Logo在虚实之间的交错，让空间瞬间温暖而生动。奠定着活泼的空间基调，弱化背景的渲染，整个空间在時尚与艺术的交融中展现出自己的个性。

The interlacing of artistic modeling and brand logo between the virtual and the real makes the space warm and vivid. Lay a lively space tone，weaken the background of the rendering，the whole space in the fusion of fashion and art show their own personality.

项目信息——

项目名称：COCO都可

Project Name：CoCo Shop

项目地址：江苏省无锡市梁溪区人民中路139号恒隆广场4F

Location：No.139 Renmin Middle Road，Liangxi District，Wuxi，Jiangsu 214001

設計单位：无锡欧阳跳建築設計有限公司

Design Company：OYTT Design

主创設計師：欧阳跳

Chief Designer：Tiao Ouyang

辅助設計師：周丹凤、姚运、李阳

Assistant Designer：Danfeng Zhou，Yun Yao，Yang Li

設計起止时间：2019年03月-2019年05月

Design Cycle：March，2019-May，2019

开放时间：2019年10月01日

Open Time：October 1，2019

项目面积：120㎡

Area：120 square meters

项目造价：3000元

Cost：3000 yuan per square

主要材料：乳胶漆、水磨石、防火板

Main materials：latex paint，terrazzo，fireproof board

业主名称：董熙文

Client Name：Xiwen Dong

設計風格：现代简约

空间用途：娱乐休闲

摄影師：徐义稳

Photographer：Yizhen Xu

剩下 81% 内容需要成为VIP会员或充值升级到YP.2解锁

注册成为VIP会员