Store of the Week: Dia & Go上海方国商业设计 专业超市设计

Store of the Week: Dia & Go上海方国商业设计 专业超市设计

www.fangordesign.com
The store had some nice touches in terms of display, with several bits of decent cross-merchandising: wine alongside charcuterie; soft drinks with bakery; and savoury snacks alongside chilled drinks. I also liked the evident mindfulness of shopper missions, a nice example being the provision of miniature health & beauty products alongside impulse items at the front of the store as well as a full range of health & beauty at the rear.

The bakery cabinets, complete with signage that detailed the seven times a day when baking took place, looked very good at the front of the store alongside the coffee machine, providing a solution for shoppers after a bit of breakfast. The produce range, while hardly a thing of beauty, was more than adequate and accompanied an extensive general grocery range across chilled, ambient and frozen, creating an overall proposition that could cater for good-sized top-up shops as well as smaller convenience baskets.

There were a couple of notable highlights in terms of private label, the first being an incredibly striking fixture devoted to the Delicious premium private label range of food and drink. The second was a bay of organic and free from lines that had been sourced through Dia’s France-based partner Groupe Casino – a pleasing example of cross-border retailer collaboration resulting in an improved outcome for the shopper.

Considering Dia is a global discount store specialist, this stab at convenience retailing is very good indeed. An impressive new concept that should do well.
Bryan Roberts, Global Insights Director

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