【无中生有设计】《有料》

显示全部楼层 · 发表于 2018-1-9 11:11:11

本帖最后由王凯利ARJ 于 2018-1-9 11:14 编辑

Delicious

有料

▼ 品牌速写，Brand sketch

米有什么不可以，一份戏剧性的主食沙拉。

米有沙拉（Meal Salad）是国内提出主食沙拉的连锁餐饮品牌，是一个以各国风味主食色拉为特色的健康轻食品牌。目前已经在全国拥有几十家门店。

There's nothing wrong with a dramatic staple salad.

Meal Salad is a chain restaurant brand that puts forward the main food salad in China. It is a healthy light food brand with the characteristics of the national flavor staple salad. At present, there are more than 10 stores in the country.

▼ 设计思考，Design Thinking

初步接触米有沙拉的露露与兰博夫妇时，就被他们的做事专注所吸引。其实很巧，我们是在M糖的施工现场认识的，当时银泰城已清场下班，我与M糖主理人到项目现场观察进度（商场施工需在夜间），恰巧露露与兰博夫妇也刚从米有沙拉原店铺出来，便交谈起来。不断沟通过程中，越来越清晰他们对沙拉的认知与对这份事业的理解，米有沙拉真正萃取健康食材，主食来自南美洲高原的黄金谷物“藜麦”，是联合国认证的一种单体就能满足人体所有需求的植物。替代长期食用会对肾脏造成负担的大米，成为米有沙拉的食材之一，以健康轻餐的时尚用餐理念，搭配当下流行的碎片化时间健身，让对生活有要求的年轻人们更懂生活。所以，从店内动线与装修风格上，无中生有设计也选择利用绿植、白墙、原木、小清新进行组合，让空间就像沙拉一样，可以更有料。

When Lulu and Rambo were initially exposed to the rice salad, they were attracted by their focus on doing things. Is actually very clever, we are in the M sugar understanding of the construction site, then intime city has cleared off work, I and M sugar host to the project site on schedule (mall construction at night), and the couple also happened to Lulu Rambo just from rice salad original shop, began a conversation. Continuously in the process of communication, more and more clear on their cognition and salad for this cause, rice salad really extraction of healthy food, the staple food from South America plateau "gold grain quinoa", is a kind of monomer can be recognized by the United Nations to meet all the needs of the human body and plant. Instead of long term consumption of rice that will cause burdens on the kidney, it will become one of the ingredients of rice salad, the healthy dining idea of healthy and light meal, and the current popular fragmented time fitness, so that young people who have requirements for life will have a better understanding of life. So, from the store line with the style of decoration, design out of thin air also choose to use green, white walls, wood, small fresh.

▼ 门店外观，Tthe external view of the restaurant

商铺门面分为室内门面与户外门面，在室内的商场步行区域内，做了大面积的落地玻璃处理，将最多的室内空间印入流量较大的商场人群中；而户外门面则相应缩小了可见区域，更多的做了青砖装饰与红砖走边的老上海建筑风处理，搭配上复古壁灯与水泥底座的热带植物，主门则使用可以开到最大的折叠门，在夏秋的傍晚，全敞开的户外就餐区，与外部的自然交相呼应。

The stores are divided into indoor and outdoor facade facade, in the interior of the mall walking area, the landing glass processing large area, will be the largest indoor space India into the crowd flow in large shopping malls; while the outdoor facade corresponding reduced visible area, more the wind brick decoration and red brick as old Shanghai building, wall lamp and cement base on retro collocation of tropical plants, the main door can be opened to the maximum use of folding doors, in the summer evening, all open outdoor dining area, and external natural echoes.

▼ 亮色斑马线，Bright zebra line

室内色调在黑白灰的基础上，利用了亮黄色线条做跳色，使空间更为明亮的同时也显得年轻了几分，更适合当下年轻人的口味；在室内进门与进入就餐区的水泥地坪漆地面上，设计师巧妙的利用了斑马线的元素，并加以亮黄色的油漆作为材质的更换，使路过的人群更明显的可以从远处看到这家店并且具有一种神奇的导流功能，让动线一目了然。

Based on the indoor colors of black and white ash, with bright yellow lines do jump color, make the space more bright and young look a bit, more suitable for the tastes of young people; in the indoor door and into the dining area of the cement floor paint on the ground, the designers cleverly use zebra line elements, and to be a bright yellow paint as a replacement material, make the passing crowd more obviously can be seen from far away the store and have a magical diversion function, let the line at a glance.

▼ 神奇“动物园”，Magic "zoo"

家具选择上，色调配合了主题跳色：亮黄色，漆皮的椅子，靠背选择了每把都不一样的“动物头像”，椅腿也特意要求厂家做了复古做旧的处理，与地面的水泥地坪漆更为搭配。

Choice of furniture, color with bright yellow color theme: leather chair backrest, select each are not the same "animal head", the chair legs also specifically asked manufacturers to do a retro old deal with the ground cement floor paint more collocation.

▼ 原木屋中屋，House in the house

在整体布局上，该空间位于商铺的角落位置，也是动线交错较多的地方，为照顾到这里的就餐体验，设计师特意在做了地面抬高之后，更是利用木方料搭建了一个木屋，从立面、顶面都可以进行半隔断，既不会压抑又与过道分离，形成了整个商铺中的一处亮点：屋中屋。

In the overall layout, the space in the shops of the corner position, and line staggered more places, experience for taking care of here after dinner, the designer has made ground in elevation, it is the use of wood material to build a house, from the facade, top surface can be semi partition, neither repression aisle and separation, forming a bright spot in the shops in the house in the house.

▼ 立面近景，A shot of the facade