FIRM
商行
Pallavi Dean Interiors
interiors巴拉维院长
CLIENT
客户端
Edelman
埃德尔曼
SIZE
size
6,458 sqft
6458平方英尺
YEAR
年
2017
2017年
LOCATION
位置
Abu Dhabi, United Arab Emirates
阿布扎比，阿拉伯联合酋长
INDUSTRY
工业
Consulting / Business Services
咨询/商务服务
Pallavi Dean Interiors designed the new offices of global communications marketing firm Edelman, located in Abu Dhabi, United Arab Emirates.
Pallavi Dean的内饰设计的全球通信市场营销公司埃德曼的新办公室，位于阿布扎比，阿拉伯联合酋长国。
The design is inspired by the idea of ‘cultural villages’ – the distinct little neighbourhoods that make up great cities, such as Soho, Wall Street and the Upper West Side in New York. Each neighbourhood has its own unique personality, people and purpose – yet they’re all linked by a common thread.
这个设计灵感来自于“文化村”的概念，这些独特的小城市组成了大城市，如SoHo区、华尔街和纽约的上西区。每个街区都有自己独特的个性、人物和目的，但它们都是由共同的线索联系在一起的。
In many ways Edelman is the same. A series of distinct units such as public relations, digital and experiential – each with their own unique characteristics, yet integrated into a greater whole in the form of Edelman.
埃德曼在很多方面都是一样的。一系列不同的单位，如公共关系、数字和经验，每一个都有各自独特的特点，但以埃德曼的形式融入更大的整体。
We embedded it into the design of Edelman Abu Dhabi. Think about the spaces in the office. At one end there’s what we call the ‘festival space’, with an amphitheatre and café-style seating, where people come to eat, chat and be entertained. At the other end you have the main workspace, designed for people doing deep, focused work. And in between are a series of collaborative spaces, such as the main meeting room we call ‘city loft’ for its relaxed, urban, yet sophisticated feel.
我们嵌入到Edelman Abu Dhabi的设计。想想办公室里的空间。在一端有我们所称的“节空间'，与圆形剧场和CAFé式座椅，哪里的人来吃饭，聊天和娱乐。在另一端，你有主要的工作空间，专为那些从事深层、集中工作的人设计的。中间是一系列的协作空间，比如我们称之为“城市阁楼”的主会议室，因为它的城市放松，但复杂的感觉。
Finally, there’s a single, powerful architectural gesture drawing everything together – the sculptural wooden canopy spanning the length of the office. It’s a subtle nod to the High Line linear urban park in New York, and the spectacular Sheikh Zayed bridge that visitors cross on their way to the office. So. A community of spaces with their own identity, all drawn together by a shared sense of community. Welcome to Edelman Abu Dhabi.
最后，有一个单一的，强大的建筑姿态绘制的一切-雕塑木制天篷跨越办公室的长度。这是高线公园的线性城市公园在纽约的一个微妙的点头，和壮观的扎耶德桥游客交叉道路上的办公室。所以。一个拥有自己的身份的社区，所有的社区都被共同的社区意识吸引在一起。欢迎来到Edelman Abu Dhabi。
The space for Edelman Abu Dhabi has one standout feature: it’s linear. This presents a rare challenge for a workspace, in that it can be tough to encourage people circulate in a linear space.
埃德曼阿布扎比空间有一个突出的特点：它是线性的。这对工作空间来说是一个罕见的挑战，因为它很难鼓励人们在线性空间中循环。
We solved this problem by drawing on research from the field of environmental psychology. Studies have shown that interior designers can use colour, shapes and forced perspective to draw people into a space. Take the long corridor leading from the reception area to the main workspace: we designed the meeting spaces that line one side of the corridor to be non-linear, with curved glass walls and uneven angles to make them visually engaging. It’s a playful vignette that attracts the eye.
我们利用环境心理学领域的研究来解决这个问题。研究表明，室内设计师可以利用色彩、形状和强制视角将人们吸引到一个空间中。从接待区引导到主工作区的长廊：我们设计了走廊一侧的会议空间为非线性，弯曲的玻璃墙和不均匀的角度使他们视觉上吸引。这是一个有趣的小插曲，吸引眼球。
The contrast between the ‘compression’ of a low, narrow space leading to the ‘expansion’ of a high, cavernous space is a powerful technique within interior design. This occurs naturally with the transition of the corridor into the main workspace, and we amplified it by using colour, light and positioning of the walls.
狭窄空间的压缩与高空间的扩张是一个强大的室内设计技术。这是自然发生的走廊过渡到主要工作区，我们扩大了它使用的颜色，光线和定位的墙壁。
The back wall of the main workspace is a deliberately powerful focal point. It’s a dramatic, large scale, hand-painted mural of Abu Dhabi landmarks which adds to the effect of drawing people into the extremities of the space.
主工作区的后壁是一个有意有力的焦点。这是一个戏剧性的，规模大，手绘壁画阿布扎比地标，这增加了吸引人们进入空间的末端效应。
The Edelman team and Pallavi Dean Interiors were at pains to design the new office to create the optimal user experience. To achieve this, we invested a lot of time at the outset of the project to understand the needs, desires and problems of the Edelman team. We conducted interviews with senior management, focus groups with mid-level and junior staff, and observational studies to see how the team was using the existing workspaces, in both Dubai and Abu Dhabi. We analysed the findings to come up with a list of key priorities, which became the driving force of all major design decisions.
埃德曼团队和Pallavi Dean内部被煞费苦心地设计新办公创造最佳的用户体验。为了实现这一目标，我们在项目开始时投入了大量的时间来了解埃德曼团队的需求、愿望和问题。我们进行了与高级管理人员的访谈、焦点小组与中层和基层员工，和观察性研究如何利用现有的工作团队，在迪拜和阿布扎比。我们分析了调查结果，提出了一系列关键优先事项，这成为所有主要设计决策的动力。
A key objective was to showcase the beautiful interiors of the office to people passing by. The office occupies a prime location in the lobby of the main building of twofour54 – Abu Dhabi’s dedicated district for media and communications companies. In short, senior management at Edelman wanted staff at other media companies to walk past and think ‘I want to work there’, and their clients to think ‘I want to work with those people’.
一个重要的目标是向路过的人展示办公室的美丽内部。办公室占据了首要的位置在大厅的主要建筑–twofour54阿布扎比专用区媒体和通信公司。简言之，埃德曼的高级管理层希望其他媒体公司的员工能够走过去，认为“我想在那里工作”，而他们的客户则认为“我想和那些人一起工作”。
From a design perspective, we achieved this in two main ways. First, we built three large glass walls that would allow passers-by to see three different areas: the ‘festival space’ with the amphitheatre and café-style seating; the reception area and ‘city loft’ signature meeting space; and the main workspace, with the giant, hand-painted mural of Abu Dhabi. The main door is clear glass within a clear glass wall, accentuating this effect.
从设计的角度来看，我们主要通过两种方式实现了这一目标。首先，我们建立了三个大型的玻璃墙，让路人看到三个不同的区域：“节空间”式座位的露天剧场、咖啡馆é-；接待区和城市阁楼的签名的会议空间；和主要工作区，与巨人，阿布扎比手绘壁画。大门是透明的玻璃墙内的透明玻璃，强化效果。
Second, we extended the main wooden sculpture that spans the length of the office, and extended it outside of the main entrance as canopy. We wanted to give the office an almost retail feel, encouraging people to visit. We used acrylic manifestations for the Edelman branding, to make sure people on the outside were in doubt about the identity of the occupier, while still allowing people to see into the space.
第二，我们扩展了主要的木制雕塑跨越办公室的长度，并延长它以外的正门作为天篷。我们想给办公室一个近乎零售的感觉，鼓励人们去参观。我们在埃德曼的品牌中使用丙烯酸的表现形式，以确保外面的人对占领者的身份表示怀疑，同时还允许人们看到太空。
Simply put, it’s a deliberately aspirational space – potential staff and clients should aspire to work there, have meetings there or simply hang out.
简单地说，这是一个故意抱负的空间–潜在员工和客户都希望在那里工作，那里开会或只是挂出来。
The Edelman team and Pallavi Dean Interiors insisted that the office shou
埃德曼团队和Pallavi Dean的内饰坚持办公室守
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发表于 2017-7-21 13:27:09
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