CRACK restaurant by Party Space design, Bangkok – Thailand

The first idea in this design come from the sound when people eat restaurant’s signature waffle. The word refers to a sound when a knife cut through their crunchy waffle – C-R-A-C-K. From above idea, P/S/D expand idea of “Crack-Sound” to “Crack-the-Egg”. The idea was interpreting to an image of a small chicken try to break egg shell to see the world.

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