本帖最后由 博思道 于 2016-4-27 15:34 编辑
/ 創意 / 美學/ 產品 / 商業 /
微型綜合體本案是以出口瓷磚品牌-奇麗砂在中國陶瓷城的展示中心。從我們的調研到最後的定位，從品牌視覺、展品美學和空間展示都進行了“重新定義”。對於陶瓷行來的業態多樣化與消費享受化，引導了行業升級與變革，我們從概念方案上以“微型”綜合體來設計奇麗砂的新店。
This case is to export tile brand - Qili sand in the Chinese Ceramics City Exhibition center. From our research to the final positioning, from the brand vision, exhibits aesthetic and spatial display have been re defined". For the ceramic industry diversification and consumption enjoyment, and guide the industry upgrading and transformation, we from the concept of the program to "micro" complex to design qilisha Hsintien.
商業綜合體的概念，源自"城市綜合體"的概念，城市綜合體是以建築群為基礎，融合商業零售、商務辦公、酒店餐飲、公寓住宅、綜合娛樂五大核心功能於壹體的"城中之城"。而我們這個展廳更希望能通過“功能”空間構成壹股串聯感，讓整體意境更清新，也顧客在環境裏有探尋和發現轉變成逛街的樂趣。
The concept of commercial complex, from the concept of "urban complex", the urban complex is to buildings based on integration of commercial retail, commercial office, hotel catering, apartments, comprehensive entertainment five core function in one of the "city within a city". And we hope that this exhibition hall through the function space constitute a series of sense, so that the overall mood is more fresh, but also in the environment in which customers have to explore and discover the joy of shopping into.
从精品酒店式的体验空间为入口，放大的门口形成橱窗般显纳客之态。地面选用了鱼骨纹拼法的卡拉拉地面。墙身是奇丽砂独有的浮雕产品以清波搭配。一实一虚，展现立体空间之余，赏景般浏览瓷砖之美。让材料展示融于无形，而形象台用的是真石材意大利卡卡拉。取于自然而胜自然的对比。增加几份瓷砖之美。再到室内的街道空间更是一次新的功能体验的开始。皮包店、服务店、餐厅、茶道、选材区。我们摆脱了传统而制式的产品展示态度，以产品应用差异化为宗旨。强调空间的功能性和产品的趣味性。从一个空间到加一个空间在过渡中细致而整齐的让瓷砖产生一个展示的位置，每个情境区都像一家完整而独立的商铺。让瓷砖与整体空间融合而形成一个综合体的空间。
From the The Inn Boutique style of the experience of the space for the entrance, the entrance of the window to form a display of the status of the window. The ground with herringbone spelling Carrara ground. The wall is unique to sand relief products Qili Shiba collocation. One is a virtual reality, show the three-dimensional space, enjoy the beauty of the ceramic tile. Let the show into the invisible, and the image of Taiwan with a real stone of Italy's. Compared with the natural and natural. Added a few tiles of the United states. And then to the interior of the street space is a new experience of the beginning of the function. Bag shop, shops, restaurants, tea ceremony, material area. We get rid of the traditional and standard products to show the attitude of product differentiation for the purpose of application. Emphasize the function of the space and the interest of the product. From a space to add a space in the transition carefully and neatly to produce a display of the location, each situation is like a complete and independent shops. Let the tiles and the overall space integration and the formation of a complex space.
除了对空间的趣味性进行了新的演译，我们在灯光上也做了智能化的设计，对空间进行了情境化和功能化的梳理。加强了动和静的情境体验。让顾客在空间里有更强的互动感。 In addition to the interest of the space for a new interpretation, we have done in the light of the intelligent design, the space of the situation and function of the comb. Strengthen the dynamic and static situation experience. Allow customers to have a stronger sense of interaction in space.
蔡祝源 / 博思道設計顧問有限公司执行总监
榮譽 / AWARD 高級室內建築師 艾特奖分赛区执委会执行主席 澳門設計聯合會副秘書長 中國建築學會室內分會(CIID)佛山副會長 國際品牌與設計交流中心設計委員會佛山執行秘書長 中國建築學會室內分會(CIID)會員 深圳室內設計理事單位 “聯合國70+華人當代藝術成就展” 國際空間設計大獎艾特獎最佳餐飲空間設計 國室內設計年度評選金堂獎年度優秀餐飲空間設計 CIID佛山十年十人入選十佳 國際建築藝術作品大獎賽銅獎
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发表于 2016-4-27 15:17:04
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