Athié Wohnrath has developed the new offices of global public relations firm Publicis located in São Paulo, Brazil.
Artistic language characterizes new Publicis Brasil office. The “Lead the Change” philosophy of French agency Publicis is strongly present on company day-by-day, also in Brazil. It was to further enhance the talented team, and continue to grow together with its clients that the company decided to build a new office in São Paulo with an area of 37673,69 ft² (3.500sqm). The lion’s head water mark– iconic identity through which the company became known – holds the visitors attention just at the entrance, as well as the free standing table (which seems to float), and the structure that involves the reception area.
Using as reference the works of American sculptor Richard Serra, Athié Wohnrath architectural team proposed a timeless design with an artistic museological approach – almost an art exhibition – to refer to the advertising campaigns developed by the agency. Another highlight is the bistrot – a space to receive clients, suppliers and friends – and the break room, which can be reintegrated (or not) to the brainstorming room with a folding partition.
