Hitachi Consulting recently appointed M Moser Associates to help design a new office space which would help promote different ways of working, improve effectiveness, and revitalize the company’s British Headquarters.
M Moser provides the following notes:
“Emerging needs
Originally, this organisation of approximately 95 employees was based in Teddington, on the outskirts of London. Their need for a new workspace grew from the company’s strategic goal of becoming a ‘top five’ player in their sector. In this context, the firm recognised the desirability of moving into closer physical proximity to its clients in central London. Simultaneously, the new office could reinforce the Hitachi brand and vision by generating an aura of dynamism, creativity and excitement, and support a culture of learning. This would have the additional and no less important benefit of making the firm more attractive to potential new talent. A final need was to create an efficient workplace offering a good measure of flexibility, sustainability and low operational costs.
With a 905 sq-m (9741 sq-ft) single floor plate in central London chosen as a starting point, the project team of M Moser Associates in London began a dialogue with Hitachi Consulting that would further clarify their workplace needs. The basic touchpoints of the design that emerged centred around a desire to create a vibrant, inspiring ‘brandscape’ environment. As part of this, open-plan architecture would be the key to enabling greater staff collaboration and a high degree of flexibility. The team’s analysis of end-user routines and technical needs also revealed two distinct working styles in the office – ‘resident’ and ‘mobile’ – which would provide the ergonomic nucleus of the evolving design.
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