concept story: There is more to London than the
obvious tourist attractions. Benefit from the
opportunity to see the city from within. In the hotel
concrete aims to show the real London and what true
Londoners are about. concrete follows the transition
from a classic businessman in the morning to a
dancing star in the bar at night, and everything
conceivable in between.
W London Leicester Square reinvents five-star luxury:
the standard hotel room layout has been rearranged to
create the ultimate dressing room. These rooms, at this
location, are not just for a good night sleep.
There’s far more to explore...
