本帖最后由 MRZHUANG 于 2013-8-4 10:56 编辑
Scandic Vulkan Oslo
New Oslo hotel provides a unique canvass for upcoming creative talent.
How do you fit a square peg in a round hole? In philosophical terms, this was the design conundrum that Stylt Trampoli faced in its latest project, the new Scandic Vulcan hotel in Oslo.
Swedish chain Scandic, arguably Scandinavia’s most dependable midscale business hotel brand, was chosen by top Norwegian developer Aspelin Ramm to manage the first hotel to open at its famous Vulcan project beside the Aker River in central Oslo. Following a design competition, Scandic in turn picked Stylt to work its magic on the hotel’s interiors, by once again utilizing its patented ‘storytelling’ approach to design.
“Honestly, we were puzzled that Scandic were chosen to run the hotel at Vulcan, which is a leading centre for creative art education, when the chain is principally known as a corporate brand and really has no track record of support or involvement in this sector,” says Stylt creative director and founder, Erik Nissen Johansen. “Our challenge was to shoe-horn a relatively staid business brand into a super creative environment.”
The environment in question is Vulcan, an innovative 16,000 square metre contemporary creative campus formed from a former industrial area in the Grünerløkka district of Oslo. “Aspelin Ramm had the fantastic vision of moving all the creative universities to this location,” comments Nissen Johansen. “The result is that where once were decaying factories, there are now such institutions as the Norwegian national schools of art, architecture, graphic design, dance, film and business, as well as multiple performance venues, restaurants, shops, apartments and offices.”
“There was in a way, too much of a contrast between Scandic and this über-creative backdrop,” continues Nissen Johansen. “We scratched our heads and tried to picture Scandic as a person, taking into account the ‘personality’ traits of the chain. By doing this, we realized that even if Scandic was a business person and not an artist itself, there was no reason why he/she should not be interested in - and thus a patron of - the arts.”
This realization made total sense of the decision to put a Scandic hotel in the midst of the upcoming creative talent at Vulcan – even if it took Stylt an entire day to convince the operator of their specific vision for the project. “We envisaged the hotel as a venue in which we would effectively leave the walls to the students, one in which they would have free rein to demonstrate their creative talents, as well as a shop window in which the creative brains of the future could experience their first interactions with ‘grown-up’ business people.”
The corresponding hotel interiors by Stylt create a bright and airy loft-style open-plan studio environment, featuring an eclectic and wildly colourful mix of furniture like a super-chic student residence, complete with long dining hall benches offset by whimsically dangling, giant light blubs. These elements serve to frame the works of local students, who are encouraged to contribute their latest outpourings through monthly competitions with a top prize of NOK 10,000 (about Euros 1,300).
“We envisage Vulcan as the new birthplace of Norway’s future creative stars, and the Scandic Vulcan as an exciting canvass on which they can express themselves,” says Nissen Johansen. “Through becoming a showcase for the students’ works, the hotel has claimed a unique emotional niche in Norway’s accommodation sector. We are sure that in a couple of years’ time, the hotel will be a really vital outlet for the creative arts. That’s why our slogan for the property is: ‘The hotel that explores the creative forces of the past, the present and the future.’”
奥斯陆酒店提供了一个独特的拉票，为即将到来的创意人才。
你如何将一个方形挂成圆形的孔？在哲学方面，这是在其最新的项目，新的斯堪火神酒店在奥斯陆这Stylt Trampoli面临的设计难题。
挪威顶级开发商阿斯佩林拉姆被选为瑞典斯堪链，可以说是斯堪的纳维亚半岛的最可靠的量程商务酒店品牌，在其著名的火神项目管理的第一家酒店开在奥斯陆市中心的Aker河畔旁。斯堪设计比赛，又捡到Stylt酒店的内饰，通过再次利用其专利'讲故事'的方法来设计工作的神奇。
“说实话，我们感到疑惑，斯堪选择火神，是一家领先的创造性的艺术教育中心，当链作为企业品牌主要为酒店的运行，真正在这一领域的支持或参与任何纪录“ Stylt创意总监和创始人埃里克·尼森约翰森说。“我们的挑战是一个比较稳重的商务鞋拔火成一个超级的创意环境。”
环境问题是火神，创新的16,000平方米的当代创意校园形成Grünerløkka区奥斯陆从以前的工业区。“阿斯佩林拉姆有梦幻般的视觉创意大学移动到这个位置，”尼森·约翰森。 “其结果是，这里曾经是腐烂的工厂，现在有挪威全国学校艺术，建筑，平面设计，舞蹈，电影和商业，以及多个表演场地，餐厅，商店，公寓和办公室等机构。 “
尼森·约翰森“继续“的方式，过多的Scandic和这个尤伯杯创意的背景下的对比，“我们抓我们的头，并试图作为一个人，考虑到帐户”的“个性”特征的图片斯堪链。通过这样做，我们意识到thateven斯堪如果是一个商务人士，不是一个艺术家本身，没有任何理由为什么他/她应该不感兴趣-墨盒-艺术“。
这样就实现了总感觉在中间把斯堪的酒店，即将到来的创作才华在火神的决定-即使花费一整天Stylt说服其具体愿景为项目运营商。 “我们设想的酒店场地中，我们将有效的学生，他们将有一个自由发挥展示他们的创意人才，以及在哪家商店的橱窗创意的大脑对未来可能遇到的theirfirst相互作用'长大离开墙壁的“商人”。
相应的酒店的内饰Stylt创建明亮，通风的阁楼风格的开放式的工作室环境，设有一个折衷的疯狂丰富多彩混用的家具，像一个超级别致的学生宿舍，完成与饭堂长长凳抵消异想天开地晃来晃去，巨光blubs。这些元素有助于帧本地学生的作品，鼓励通过每月10,000挪威克朗（约合1300欧元）的最高奖比赛中贡献自己的最新澎湃。
尼森·约翰森说：“我们预计火神作为新的发源地挪威未来的创意明星，和一个令人兴奋的拉票上他们可以表达themeselves斯堪火神“通过成为一个展示学生的作品，酒店已经声称一个独特的情感利基在挪威住宿业。我们surethat一对夫妇年的时间，酒店将是一个真正的艺术创作的重要出口。这就是为什么我们的财产的口号是：“酒店的过去，现在和未来，探讨了创意的力量。”
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发表于 2013-8-4 10:54:25
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