Crown Metropol, the third hotel in the Crown Entertainment Complex, opened in Melbourne, April 2010. Crown Metropol’s 658 rooms makes it the largest hotel in Australia and the first under the Crown umbrella to cater for a more urban business and leisure clientele. With architecture designed by Bates Smart, FOD was responsible for the name, brand identity, print collateral and campaign, art direction and signage design for not only the hotel but also ‘28’, the exclusive sky bar on Level 28 and the residential spa ‘ISIKA’.